Overview

Job description

B2B Marketing Manager – Maternity Cover

How would you like to be the newest addition to the Travelport Digital Family?

The B2B Marketing Manager is required to support the Marketing Department during a maternity leave period. This is a temporary employment contract for approximately 8 months and will be based in Dublin City Centre.

Reporting to the Digital Marketing Director while the VP Marketing & Communications is on maternity leave, you will manage the content marketing and marketing campaign activity to drive demand generation and lead nurturing for Travelport Digital’s range of solutions and products. You will create and leverage Travelport Digital’s thought leadership content for marketing campaigns and to raise Travelport Digital’s profile in the travel industry as a leader in its field of sophisticated mobile and digital travel services. The Marketing Manager will work closely with the Marketing Team and Sales team to drive commercial activity and new business. You will be required to coordinate content marketing initiatives and marketing campaigns to support commercial goals and market positioning. This would include implementation of the content plan, contribution to the content marketing strategy, creation and development of marketing materials for use in campaigns as well as the execution and reporting of campaigns. Support of the social media and PPC.

An excellent communicator will suit this role with strong content creation skills, digital marketing experience including PPC and marketing automation, and campaign creation focused on lead generation and lead nurturing in a B2B tech environment.

What will I be doing?

● Together with the Digital Marketing Director and wider team, contribution to creation of engaging and innovative content in line with monthly & quarterly campaign themes – blogs, infographics, videos and landing pages – to support Digital Marketing Lead Gen

● Work on internal / organic content planning, scheduling, required inputs from wider organisation and posting to include blogs, infographics, eBooks, videos and landing pages

● Delivery of marketing campaigns to drive lead generation activity encompassing email marketing campaigns

● Execution of Marketing Campaigns via marketing automation tool, Hubspot

● Assistance in maintenance of overall Content Marketing Calendar across both organic and paid content (in conjunction with Digital Marketing Director and Content & Comms Manager) leveraging the Hubspot Content Calendar tool

● Coordination of outputs of monthly Editorial Committee to ensure a monthly review of all topics covered in blogs and other content are relevant and in keeping with latest trends & industry events

● Use of Social Media (Organic and Paid) to drive inbound leads and raise awareness of Travelport Digital

● Campaign reporting and analysis

Skills and Experience:

● Educated to degree level in business or marketing

● At least 5 years prior experience in B2B / technology marketing with a focus on lead generation & nurturing

● KPI / metric driven

● Strong verbal and written communication skills

● Strong content creation skills

● Marketing automation experience is desirable

● Ability to work as part of a team

● Strong verbal and written communication skills

● Must be able to design and implement tactical campaign plans

● Experienced in working across multiple levels, functions and regions

What can we offer you?

● Working from home 2 days per month (subject to agreement with line manager

● Flexible start and end time if required (subject to agreement with Line Manager)

● Paid for sports and social club, free tea/coffee/fruit etc.

To Apply

● Please send your CV & cover letter to careersdublin.TDL@travelportdigital.com