Overview

The B2B Marketing Manager at Newsweaver will work as part of the marketing team to increase demand for Newsweaver products – including new product launches. If you love marketing, are passionate about content and can execute online and offline campaigns from concept through to delivery, we want to talk to you.

Reporting to the Head of Marketing, you will be a data-driven marketer tasked with demand generation and marketing funnel optimization worldwide.  Using strategic account based marketing (ABM) and inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, email marketing and direct marketing, you will grow our leads database and overall company revenues.  You will be constantly looking at new channels and models to grow our database and grow conversion. We are looking for a candidate with the ability to think strategically and analytically. This is a full-time, permanent role based in Cork.

What you’ll be doing:

  • Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Reaching key business metrics targets including leads, MQLs, SQLs,Nurturing and Opportunities
  • Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization
  • Defining process for efficient campaign execution and reporting, working with marketing executives on running efficient programs
  • Building and managing a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Coordinating regular content creation to be marketed via all inbound channels (social, email, blog, landing pages, etc.)
  • Proposing and executing new ways of creating and distributing content that expands our company’s reach and cause
  • Optimizing our marketing automation and lead nurturing processes through email, content, and social channels
  • Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refining our process to convert customers
  • Managing direct marketing campaigns and targeting strategic accounts
  • Proposing creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Promoting and complying with information security in line with ISO 27001

People we’re eager to work with have:

  • BS/MS degree in Business/Marketing or related field or equivalent work experience
  • 5+ years relevant marketing experience
  • Extensive understanding of inbound marketing and funnel optimisation
  • Metrics and results driven with a proven ability to use data to inform all decisions
  • Proven ability to plan, lead, execute and deliver inbound and ABM campaigns against lead and revenue targets
  • Proven digital marketing experience: Affiliates, Campaign management, Database Analysis & Growth, Digital Analytics, Partnerships, Email Marketing and Content Syndication
  • Experience in B2B (if possible also SaaS) marketing environment

… and if possible also have:

  • Ideally have hands on experience with marketing automation platforms (Hubspot in particular)
  • Strong organisation skills to manage multiple projects in a highly dynamic environment
  • Strategic thinker but with strong executional skills and attention to detail
  • Customer Focus and have a ‘Can Do’ attitude
  • Strongly self-motivated, proactive and creative thinker
  • Excellent communication skills, both written and verbal
  • Collaborative team player with excellent motivational skills

What’s on offer?

  • A competitive remuneration package which includes:
    • Performance-related bonus scheme
    • Medical Insurance (LAYA)
    • Contributory PRSA
    • Free Parking
    • Tea, coffee and fruit
    • Subsidized healthy snacks
    • Reduced Gym Membership
    • Newsweaver account for your personal use
  • A strong commitment to professional development and career growth which includes:
    • Professional development and training – Education Assistance Program, professional training as required
    • Ongoing personal development: Monthly softskills training opportunities
  • Full training on the Newsweaver system and tools will be provided as required
  • Plenty of cake

Who we are…

Named a Great Place To Work in 2015, 2016 and 2017, we are one of the fastest growing technology companies in Ireland. We are the leading vendor of sophisticated communication software designed specifically for the needs of internal communicators within large enterprises across the globe. Newsweaver is trusted by over 400 blue-chip and FTSE 100 organizations throughout the world, helping many leading institutions inform, engage and inspire their employees. Customers include Aon Hewitt, Barclays, Comcast, Shell, Vodafone, Nike and Zurich.This is an opportunity to contribute to our culture and join a company that’s on the move. We live the Newsweaver company values each day and they are key to everything we do:

“High Standards As Standard”, “Together We’re Better”, “Adapt To Succeed”, “Honesty Throughout”, “Be The Example”, “Don’t Just Work… Learn”.

Newsweaver is an equal opportunities employer.