Due to our continued rapid growth we are now seeking to recruit an experienced Content Marketing Manager to join our team at GeoPal. The right person for this role will have a really strong background in developing cross channel content, social media marketing and search marketing – with the aim of generating strong demand for the GeoPal mobile workforce management solution. The role will involve :
- Demand generation using multiple inbound marketing channels.
- Email marketing campaigns to provoke interest in GeoPal and generate marketing qualified leads for our sales team.
- Create and post web site copy, white papers, blogs and social media posts.
- Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
- Develop the positioning, messaging and competitive differentiation of the GeoPal solution.
- Create sales decks, industry brochures, data sheets, case studies, newsletters, landing pages, sales proposal templates and other marketing collateral.
Essential Experience Required :
- Candidates must have experience working in a similar role for a cloud based Software-as-a-Service B2B company.
- Strong content marketing skills with demonstrated experience of successful management and execution of a content maketing strategy for a cloud software company.
- Strong content creation skills including copywriting, image and video.
- Demonstrated experience using content to generate leads and sales.
- Minimum of 3 years experience required.
- Third Level degree in marketing or business.
- Basic salary of €35k – €50k depending on experience.
- Company pension
- Share option scheme