Job Role : Digital Marketing Executive
Optimum Results/Customer Perceptions are seeking a candidate to work on our new online projects. The candidate will work directly and report to the Chief Technical Officer. The candidate must a background in Digital Marketing and have good business/sales acumen.
Duties and Responsibilities
Manage PPC campaigns
Monitor and analysing Google Analytics
Design of landing pages
Creating and managing Facebook and LinkedIn campaigns
Planning and management of digital budget spend
Lead follow up and be proactive in the customer conversion journey
Manage CRM activities
Report on the progress of conversion optimisation on a monthly and quarterly basis through the delivery of KPI reports.
Identify digital sales optimisation opportunities through metrics and market analysis.
Responsible for the clarity of our message, fine tuning our message, developing n enticing proposition and planning all the digital marketing activities needed to promote the business.
Skills and Requirements:
Candidate must have 3+ years experiencein a commercial/retail organisation and a strong understanding of current online marketing concepts, strategy and best practice.
Must have proven results delivering performance improvements via Search Engine Optimization and Social Channels along with experience with Search Engine Optimization, Social, Digital Marketing, Email Marketing, Analytics, Pay Per Click preferably in a B2B environment.
Must be GDPR aware and possess an up to date understanding of the changes to data protection rights of our clients and their customers.
The following are not essential but desirable:
Experience with management and follow up of digitally generated leads
Experience with face to face client liaison.
Graphic Design skills
Salary is negotiable and will depend on level of experience.