Digital Campaign Specialist
We’re recruiting a Digital Campaign Performance Specialist to join the Digital Department in our head office on Wolfe Tone Street, Dublin 1.
About the Role
Reporting to the Digital Performance Manager, you will be responsible for day to day management of AXA Digital campaigns and lead generation online as well as managing email customer communications. You will be responsible for understanding and optimizing digital investments.
The main responsibilities will include:
Maximizing effectiveness of Digital lead generation through implementation of paid Search campaigns, Email campaigns, Display advertising and Affiliates
Challenge and optimize the Digital investment strategy to achieve core KPIs
Support the business in the development of online communications and promotional strategies to achieve the ROI and NI business objectives i.e. lead generation, increased customer self-service etc.
Additional focus on cross-selling/up-selling and customer retention
Management of digital marketing suppliers to deliver creative development and production of online communications within agreed
Work closely with key partners in each area to communicate plans and maximise opportunities.
Lowering CPA’s (Cost Per Acquisitions/Lead) and increasing ROI across all campaigns
Identify key trends in the Digital lead generation in ROI and NI using competitor monitoring, market research and internal databases
About the Person
Minimum three years’ experience in a Digital role, preferably with technical experience with an ability to understand connections across software systems.
Third level qualification in a relevant discipline
Hands-on experience of PPC search campaigns, email communications, SEO and display and affiliate campaigns as well as management of agencies to deliver these activities.
Budget management is an integral part of this role as a strong return on investment should be demonstrated.
Experience of managing a brand online and all round marketing communications experience.
Excellent relationship management and communication skills combined with commercial awareness and good business acumen
AXA Ireland offers excellent benefits package including competitive market salaries at all levels, annual performance bonus, flexible working hours and a training and development programme that will give you plenty of opportunities to develop new skills and embark upon new challenges.