The Digital Data Analyst will be responsible for developing, modifying and maintaining data insight, analysis and reporting across Three’s digital assets, including Three.ie and its sub-sites. While this role will sit within the Digital Team, and will primarily support the teams within the Commercial Directorate, the Digital Data Analyst will also support the entire Three organisation, including Digital Commerce, Customer Service and Business segments.
What else it involves
Responsible for the delivery of insight and reporting on a daily and weekly basis to various teams throughout the business
Define, produce and maintain relevant, timely and consistent metrics across our websites and apps
Create and maintain dashboards that measure performance and outcomes of testing and changes
Ownership of our different analytics platforms to ensure correct implementation and that the data being collected is captured correctly across all digital properties
Collaborate with the colleagues across Three to assist with data collection for their projects and reporting
Reporting and analysis of optimisation tools that include A/B or multivariate testing to drive fundamental improvements to the site experience
Work with our Digital Commerce Team to implement an optimised tagging and tracking strategy across our different sales funnels and analyse performance across different online media channels.
Identify, evaluate, and recommend tools and technology to optimise site performance and user experience
Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our advertising, websites and apps
Work with data analysis, business intelligence, digital agencies and market research teams across Three to develop deeper insights across online and offline customer interactions including use of Data Management Platform
Work with other BI teams in the business to integrate web analytics into larger data warehouses in order to deliver richer insights and a 360 degree view of the customer.
Help to implement a culture of continuous testing and data driven improvement in the team.
Keep up to date with web analytics trends, tagging best practices and reporting tools.
The skills we’re looking for
Previous experience in working in an analytics role in an online environment.
Experience in the telecommunications sector would be ideal.
Experience using Google Analytics, Google Analytics Premium, Google Tag Manager, Omniture & App Analytics
Experience in working in web analytics methodologies such as experimentation and testing, competitive analysis, market research
Extremely data driven with advanced level Excel skills
Exceptional written and verbal communication skills
Ability to interact with all levels of stakeholders.-Ability to use analytical skills to provide insights as well as recommendations for changes
Strong understanding of reporting across different online media channels, inbound marketing and funnel analysis of customer journeys
Strong analytical skills; able to review large amounts of data and to form hypotheses and draw meaningful patterns and insights from disparate data sources.
Explain complex data in a clear manner to non-technical stakeholders.
Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to use web metrics, customer feedback, and market or industry benchmarks to monitor success towards goals and objectives
Nice to Have:
Knowledge and applied experience with digital marketing strategy and analytics (social media, SEM, SEO, display advertising and DMP integration)
Experience with other digital platforms such as Optimizely, Moz, Brightedge, Qualtrics, LivePerson, Hubspot, Salesforce & Zendesk.
Experience with data analytics using Amazon WebServices
Some experience of query languages (e.g.SQL)- Experience using data visualisation tools (i.e. Tableau