Overview

Top Oil is a family-owned Irish company. We are dedicated to the oil industry in Ireland – supplying all communities – past, present and future. Experience has taught us well and we have stood the test of time supplying our customers through the good and the turbulent times for over a century.

We provide a true end-to-end solution – from port to pump and all the points in between, ensuring the best quality product for Irish industry, businesses, farms, homes and motorists across 32 counties.

The bedrock of our success is our committed team. You could say it is all about the people, the people who work with us, our customers and those we look forward to serving in the future. We pride ourselves on being personable and on building long term, lasting relationships to the benefit of everyone.

Our DNA lies in the communities we are based in, from cities to rural heartlands, and we celebrate the opportunity to participate in them. It is those communities that are important to us and we are driven each day to achieving more for all our customers.

Top Oil has a vacancy for a Digital Marketing Executive. The position is based in our Head Office, Promenade Road, Dublin 3. If you have great organisational skills, strong IT skills, attention to detail and are looking for an opportunity to gain valuable experience in a busy Marketing Department, Please apply!

Title: Digital Marketing Executive

Reporting to: Marketing and Communications Manager

Primary purpose of the role: To effectively support the marketing function through administration, design and development of the marketing brand and support the rollout of the Marketing and promotional plan.

Main Duties and Responsibilities:

  • To promote the Top Oil brand internally and externally through coordination of activity with advertising, social and online in line with brand guidelines.
  • Support Marketing & Communications Manager on requirements as requested.
  • Support AD’s, Fuel Card Team & Depot Managers with requirements in line with Marketing Plan and rollout.
  • Coordinate the production of collateral in line with brand guidelines and budget constraints.

Social Media / Online:

  • Monitor and coordinate all social media channel activity in line with the social media plan, keeping content up to date, balanced between competitions , regions and engaging content and targeted frequency of posts.
  • Monitor posts and respond appropriately, monitor outside office hours where required.
  • Update website with relevant news / promotions / content to reflect and in line with other business activity.
  • Update online activity and online order analysis and develop monthly reports for key stakeholders to review activity.
  • Foster and develop collaborative working in advising and supporting the delivery of the digital marketing agenda, which is aligned to the Marketing and Communications Strategy.
  • Be a champion of online communications and ensure that a proactive and open communications culture is promoted and sustained throughout the Organisation.
  • Provide creative ideas for marketing content and assist in the management of the Top Oil brand, ensuring that all digital marketing and communication activities reflect the brand, and its associated mission, vision, purpose, values and goals.
  • Prepare online newsletters and promotional emails and organise their distribution through various channels.
  • Acquire insight in online marketing trends, monitor competitor social media, websites and email newsletters and keep on file best practice.
  • Track, monitor and create timely reports that include analysis and tracking across the digital portfolio to measure performance of digital marketing efforts.
  • Be the Administrator for the internet on online systems and as such will manage user accounts.
  • Liaise with Marketing, IT and system vendors to maintain and develop appropriate systems.
  • Maintain collaborative partnerships with agencies and vendors.
  • Use of MS office, Excel etc., Google Ad Words/Analytics, SEO, Indesign.
  • To complete ad hoc administration duties as required by management to ensure the smooth running of the department.

Launches / External Activity:

  • Coordinate and attend all launch activity to ensure brand is represented in the best way possible within budget. Ensure pre-launch activity is completed effectively and post de brief of launches are completed with images to coincide. Work to always improve launches and use innovative ways to represent the brand.
  • Coordinate and monitor analysis of all campaign or project activity from activation through to redemption.

Relationship with other Jobs

  • Operate, at all times, in a customer friendly and supportive way with both customers and staff.

Person Specification:

Experience and Knowledge

Work Experience and Qualifications :

  • 3rd level qualification in Marketing, Digital Marketing or associated discipline experience.
  • Proven experience as Digital Marketing Executive or similar role within the energy sector or comparable, multi service organisation.
  • A proven track record of developing and delivering successful digital marketing campaigns within the sector or comparable, complex organisation.
  • Experience in design, direction and oversight of digital marketing campaigns.
  • Proven experience of managing a website, CMS and digital platforms.

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Business Acumen: Understands business principles and language, including the fundamentals of finance and profitability. Uses this understanding to establish clear priorities for actions and to increase the performance and profitability of the Top Oil businesses.

Disposition

  • Committed, enthusiastic and energetic, the Digital Marketing Executive will have the drive, initiative and focus required in this busy diverse role.
  • A heads up person, you will always be alert to your own performance and to the systems you work with and will analyse and consider what you could do to make improvements or take corrective action.
  • A highly motivated self-starter, the Digital Marketing Executive will operate in a multi-task environment with deadlines and will be able to challenge themselves to exceed standards, striving for best in class. They are not easily deterred when obstacles or delays are encountered, are organised and unflappable with a strong work ethic.
  • Analytical mindset and critical thinking, Attention to detail and accuracy are your touchstone.
  • Positive ‘can do’ attitude with focus on positioning Top Oil in the most effective way.

Skills and Abilities

The Digital Marketing Executive will possess all of the following attributes:

  • IT: Excellent IT & Design applications skills: MS office, Excel etc., Google Ad Words/Analytics, SEO, Indesign.
  • Communications: A confident communicator with the ability to communicate effectively in writing and verbally, both formally and informally. A skilled active, empathetic listener, you are able to give full attention to what others are saying and take the time to understand the points being made.
  • Time Management : Managing one’s own time and the time of others productively.
  • Performing Administrative Activities: Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
  • Working Abilities: Good interpersonal skills and a strong ability to work on own initiative while also working in a team environment. Ability to work to tight deadlines.
  • Full Driving Licence required – role may include visiting Depots & forecourts on occasion
  • Ability to work beyond stated working hours in contract of employment when required.