Overview

Job description

Our client is a leading professional services firm in Dublin and are seeking a Marketing and Communications Executive who will work directly with the Head of Marketing in driving multi-channel marketing campaigns.Key Elements Of The Role To Include

  • Web & Digital Marketing: Management of the firm’s digital marketing activities including managing the firm’s website, social media channels, and email marketing campaigns.
  • Content Marketing: Supporting and coordinating initiatives to new content generation and optimise distribution across multiple channels to raise the firm’s profile in the market.
  • Brand & Design: Designing all marketing collateral and branded materials within brand guidelines, liaising with external suppliers where relevant, and supporting any brand and messaging projects as arise.
  • PR, Advertising & Sponsorships: Supporting implementation of the firm’s PR strategy including drafting press releases, award submissions, researching media opportunities, market research, managing third party partnerships and sponsorship arrangements, and directory listings.
  • Supporting internal communications and internal marketing.
  • Events: supporting promotion and communication of the firm’s events and activities to maximise profiling opportunities.
  • CRM: managing CRM campaigns.
  • Market Research including undertaking competitor analysis to determine marketing opportunities and feed back to the business.
  • Reporting on KPIs: monitoring and tracking the firm’s online and social presence, digital campaigns and communications activities and inputting into quarterly and annual reports.

Skills And Experience

  • Four plus years’ experience in marketing and communications.
  • Previous experience working in a professional services environment.
  • Proficient using CRM-based, web content management and email marketing systems – experience with Newsweaver, Vutur, WordPress, Modx, Interaction an advantage.
  • Experience of graphic design e.g. InDesign, Photoshop.
  • Social media savvy.
  • Understanding of content marketing and proven experience drafting content and optimising distribution. Experience using emerging technologies e.g. video, Podcasts, webinars would be an advantage.
  • Previous experience managing a new website build and supporting a brand refresh would be advantageous.

Personal Attributes

  • A solid understanding of web based and digital marketing techniques including Google analytics, SEO.
  • Creative, with a good eye for design.
  • Energetic, proactive and ability to work on own initiative.
  • Confident and personable.
  • Possess a flexible can-do attitude to work and the role.

If this sounds like you, I’d love to discuss in more detail. Contact Damien dcurley(@)lincoln.ie on 01 661 0444 for a confidential discussion.