To grow brand awareness of Blue Tree Systems in DACH region, generating leads and supporting the Sales team in converting leads to customers.
Join this dynamic, team-based environment, working within the Marketing Team in Galway and supporting the Sales team based in Stuttgart. The successful application will be involved in:
Content Development
– Create new marketing content applicable and relevant to the DACH market
– Localise and customise existing marketing output from Ireland to make it relevant and useable of the DACH market.
– Content types include website content; datasheets and brochures; sales presentations; social media content for Xing, LinkedIn and Twitter; email scripts; video; press releases.
Database building
– Help create sizeable database of prospect customers for the DACH market using Salesforce and marketing automation platform Act-On. Use directories, external databases, researchers, telemarketing, media monitoring and other methods to build and maintain the database.
Marketing Campaigns
– Develop a number of marketing campaigns around key messages in the DACH market, using channels such as Outbound email; Search engine optimisation; PR; Marketing support materials for Sales team; Social media including Xing, LinkedIn and Twitter
Trade Shows
– Support the running of 2/3 key trade shows in the DACH market each year. Organise all local participation, administration and marketing of shows.
– Establish KPIs for DACH, set up reporting tools and analyse performance.
– Excel in researching and building the database of target companies for our products in DACH, using Internet, phone and social media
– Native Germany speaker, fluent in English also
– University degree or equivalent
– 1/2 years’ experience in B2B marketing, preferably in a tech company in the DACH market.
– Content marketing experience, with excellent localisation, content writing and PR skills.
– Experience with using social media campaign to raise brand awareness.
– Superb research skills
– Exposure of working with marketing automation platforms, Salesforce, WordPress, Google Analytics, email service provides would be an advantage.