Overview

Marketing Manager

Reporting to

Head of Admissions

Main responsibilities

  • To act as the Marketing Manager of CCT College Dublin, and manage general marketing activity
  • To be responsible for planning and implementing sales, overall marketing of all full and part time programmes at the College
  • To contribute to overall programmatic and academic development of higher education programmes at CCT
  • To significantly contribute to the overall strategic growth and development of the college
  • To carry out ongoing competitor analysis to help ensure the company’s marketing strategy is competing effectively
  • To generate new ideas, and markets for the promotion of the College and all its services and products
  • To manage the digital and overall marketing strategy of CCT College Dublin, both aimed at international and local markets
  • To lead on marketing campaigns, manage marketing budgets, digital project management, SEO, and Digital marketing
  • To manage and assist in administration activity of the college, particularly the administration related to marketing and promotion of the College

Please note that the list above is not exhaustive.  There may be additional tasks attached to the role from time to time.

Background required

  • Previous experience in a similar position is essential ideally from within the Higher Education and Training sector
  • Up  to date knowledge of marketing best practice and an eye for creative marketing opportunities
  • Strong level of knowledge and skills in digital marketing and project management
  • An ability to lead and inspire marketing teams, as a strong communicator
  • Degree qualified, preferably in the Business / Marketing field