Overview

Mobile & App Marketing Specialist

We are looking for an experienced Mobile Marketing Specialist with 2 years experience to join our Marketing Acquisition team. The ideal candidate will have excellent Partner/Agency Management skills with a good understanding of how to utilise relationships to deliver quality across multiple channels in Mobile and App player acquisition.

Our preference is for someone who has worked in gambling/gaming sector within a fast-paced development schedule.

We welcome professional individuals who are creative thinkers. The successful candidate will have excellent communication skills and thrive in a fast-paced work environment.

Knowledge or a strong interest in Sport highly favoured.

Main Responsibilities:

  • Day-to-Day management of acquisition campaigns for the following channels:
  1. Mobile Display Campaigns
  2. App Campaigns
  3. App Install Campaigns
  • Daily, Weekly and Monthly Reporting on Campaign Performance and KPIs.
  • Input into campaign planning and have an understanding of campaign effectiveness for Mobile channels.
  • Have an understanding of the complexities of Attribution for Mobile/App Display and Cross-Device tracking.
  • Work with Marketing Ops and Creative teams to ensure assets and tracking are in place for any campaign.

Essential Requirements:

  • Sporting Interest
  • Mobile/Display Campaign experience with large monthly budgets
  • Strong Excel and Data management skills

Desirable Requirements:

  • Gambling/Gaming Industry experience
  • Exposure to DoubleClick not essential but beneficial

The ideal Mobile & App Marketing Specialist will be expected to be:

  • Dynamic and Flexible in their work.
  • Comfortable in an environment where not all the tools will be available but able to adapt to provide insights and results.
  • Results driven when it comes to Campaign management.
  • A team player who is adaptable to changing workflow of a fast paced Acquisition Marketing team.

 

Who Are We?

BetBright is a digital entertainment company. Through innovation we aspire to give our customers the most compelling and entertaining gaming experience possible. We are bringing the very best in e-Commerce practices to the gaming sector.

We have developed our own gaming platform and are continually improving it. This allows us to be innovative and be extremely agile. Our goal is to disrupt, through innovation, the current status quo and become the leading digital entertainment company in Western Europe.