Overview

Job description

I am currently representing a global technology and service provider to a major entertainment sector who are looking to hire a Performance Marketing executive to be a part of their global digital transformation project.

Please note that this is a daily rate contract 6 months in duration.The role:

  • Participate in digital performance marketing strategies development and implementation for the acquisition and retention driven campaigns
  • Deliver marketing plans of digital channels including SEO , Email, PPC , Display and Affiliates
  • Track results against KPI’S and report on ROI
  • Collaborate with agency partners across PPC & media buying
  • Ensure all campaigns are managed properly
  • Responsible for campaign budget planning and forecasting
  • Report on performance end present to senior management
  • Manage build and execution of email campaigns
  • Responsible for email segmentation strategy and segmentation management
  • Advise product team on how to improve performance
  • Work with product team to advise on and develop a CRM methodology

Requirements:

  • At least 1 year of experience handling campaigns across at least one of the PPC, Display, SEO, Email, Affiliate, Programmatic or paid social marketing channels.
  • Very strong campaign optimisation skills including strategies and hands on management from set up to optimisation and reporting
  • Familiarity with online ad marketplaces and technologies
  • Previous experience in large budget management and campaign planning
  • Knowledge of tracking and reporting techniques
  • Experience in conversion rate optimisation including conversion funnel , landing page optimisation to increase conversion rate
  • Degree or equivalent digital marketing qualification
  • Able to work independently
  • Experience across retail, gaming, travel, gambling or media is an advantage