SaaS Marketing Executive
We are looking for an amazing, innovative, data and insights-driven Web Marketing Executive to optimize and elevate our Bizimply.com website and web marketing funnel.
- Define the Digital Marketing Strategy, with the CEO.
- Create and oversee our paid search and display strategy to drive growth.
- Work with the Product Team to optimise website conversion.
- Work closely with the Sales team to create leads and drive sales.
- Carry out competitor analysis and market research.
- Measure performance against goals set (ROI and KPI’s).
- At least 3-5 years of web marketing experience (ideally in a SaaS business)
- Advanced knowledge of Paid Search marketing, Social Media ad platforms and retargeting techniques is a must to get started
- Advanced understanding of Google products – Google analytics, Google Adwords, Google Search console.
- Fluent in A/B testing methodologies and have had success in driving significant growth through testing.
- Experience using email marketing tools and software.
- Experience using a CRM platform a plus (Salesforce an advantage).
- Excellent communicator.
- Can thrive in a fast paced, dynamic environment
- Content and copywriting skills a plus.
- Experience in using WordPress a plus.
- Knowledge of HTML, CSS a big plus.