Overview

Role Purpose
This role will report and support the Group Head of Marketing.

This position requires a dynamic, self-motivated individual with experience and skills in CRM and Big Data, Multichannel Campaign Management, digital marketing, websites and content management and online customer experience.

Key Areas of Responsibility

  • Define digital strategies for each business segment
  • Participate in defining and implementing the digital strategy across the Group, ensuring that new features deployed on group websites work correctly and monitor customer engagement
  • Deliver the development of the CRM, its strategy, data, insights, reports and develop clear customer segments and personas and communications
  • Analyse and clearly interpret consumer data and behaviours into commercial insights that will positively inform and influence Marketing and Multichannel strategies
  • Develop, manage, execute and measure lifecycle, on-boarding, engagement and retention programmes to enrich our relationship with our customers
  • Identify best practice marketing technologies, platforms, tools and systems to support the overall digital marketing strategy and effectively implement to enhance the prospect and customer experience
  • Maintain a suite o reports and analytics tools that measure results against KPI’s
  • Collaborate with external partners such as Website Providers, Digital Media Partners, Conversion Specialists and internal teams including sales or IT
  • Develop, implement, test and manage online content in partnership with both internal and external stakeholders
  • Manage, maintain and drive all Social Media channels in line with overall digital marketing strategy
  • Be Instrumental in creating and developing a new CRM and loyalty programme for the group

Competencies Required

  • BA/BS degree preferred (Marketing background desired)
  • 3 – 5 years’ experience in a Digital Environment is essential
  • Team player with strong project management and communication skills
  • Strong attention to detail with an analytical and commercial business view
  • Experience in working with cross-functional teams
  • Proven ability to grow brands, deliver on digital marketing strategies and deliver increased and profitable customer acquisition
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Demonstrable successful experience leading and managing SEO/SEM, social strategies, marketing database, email and/or display advertising campaigns

About Shannon Group

Shannon Group PLC comprises four strategic businesses focused on delivering economic benefits for the West of Ireland and the wider national economy. It brings together Shannon Airport, Shannon Heritage, the International Aviation Services Centre (IASC) and Shannon Commercial Enterprises Ltd, trading as Shannon Commercial Properties